Hey, I'm Daniel van Waas

Systems Engineer & Tech Advisor

Founder and operator of Madeway.

I help technical businesses streamline their operations by engineering and implementing efficient digital systems, enabling them to work smarter, strengthen customer relationships, and outpace competition, all while saving time and increasing earnings.

  • Origin

    For over a decade, I've engineered efficient irrigation systems for farmers around the world. While this work has been incredibly meaningful, I now strive to make a broader impact. That's why I'm dedicating my technical skills and know-how to help fellow engineers, project managers and small technical business owners achieve more with less through efficient systems.

  • Mission

    My mission is to equip technical professionals with proven systems and stress-reduction strategies that free them from repetitive low-value tasks and enable them to tackle high-impact industry problems with confidence. By focusing on efficiency and automation, I help engineers and owners work smarter, not harder while increasing their earning potential.

  • Vision

    My vision is to transform the engineering industry into a landscape where operators in the business and owners have systems in place that allow them to focus mainly on solving profitable meaningful industry problems while also having time to wind down at night, on weekends and on holidays to recharge, giving them the energy to innovate the next impactful solution.

About me

I've been fascinated by everything related to engineering, systems, and efficiency ever since I was young. Five years ago, I also developed a strong passion for all things business-related.

Recently, I moved back from New Zealand, where I lived and worked for five years. This experience on the other side of the world taught me a lot about culture, business, lifestyle, and mindset, among other things.

By living on the other side of the world I developed a strong appreciation for digital tools and systems. It allowed me to keep my business operational during times I was travelling across the globe.

Choosing the right tools wasn't easy, and it took a lot of time to figure out which ones would work best. But through this process, I've learned much about what works and what doesn't.

This knowledge is useful not just for people who travel a lot, but for any technical business. We are living in a digital age, where digital tools and systems are essential for efficiency and success.

If you don’t use the digital tools available your competition will. And they will get ahead because having the right digital infrastructure in place is leverage.

About Madeway

When you start or join a business, you are excited about the new opportunity. You expect you will be busy with your specific craft. Something that you learned during your study or by experience.

If some time passes and you actually can perform your craft in the business continuously without overwhelm, that’s impressive. That business has likely effective systems and processes in place.

If some time passes and you find yourself overwhelmed, unable to focus on your craft due to various problems in the business, that's a sign that the business likely lacks effective systems and processes. If this describes your situation, through Madeway, I want to help you.

So are you feeling overwhelmed and need help setting up solid digital systems in your technical business? Feel free to get in touch!